Postback

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Sylwia Kocur
1 min read
updated: Jun 24, 2025

Postback is a message or value that is passed to ChatBot when a user clicks a button.

Let’s say you use a Gallery response with multiple cards. Each card presents a different product, but all have the same button title, View. In such a case, you can add a specific postback message or value to each card to distinguish which button was clicked.

Postback is treated as a user query and can be saved by the entity following it. For example, you can add a subsequent interaction with the Any validation to save the ChatBot pricing answer as an attribute.

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